Brand Guidelines and LOGOS

THE MOREHOUSE BRAND

We established brand guidelines for colleagues and partners to use when developing collateral and communications.

LOGOS AND BRAND GUIDELINES

Review and use our Morehouse College Brand Guidelines when using the Morehouse logo, typestyles, and colors. This guide contains strict standards designed to reflect a clear and consistent image of Morehouse. It also allows individual departments and offices to adopt different, more individualized looks when communicating with their own internal audiences. By complying with its specifications, you help project a clear, unifying image for Morehouse as a whole.

• Download Morehouse College Brand Guidelines

TYPEFACES

The preferred typefaces for text are DIN Pro, Alternate Gothic, and Adobe Caslon Pro. These typefaces were chosen for their strength, modern design and readability. Electronic versions of all typefaces (macOS and Windows) are available through marketing and communications at (404) 215-2680.

DIN Pro is the voice of our brand. DIN Pro is used primarily for headlines. It may also be used for concise pieces of secondary text.

Alternate Gothic is used exclusively for headlines.

Adobe Caslon Pro is available on virtually every computer. Consider it your workhorse for deliverables such as Word documents, emails, and PowerPoint presentations. It is also to be used for extensive amounts of text, charts and tables.